What should an AI marketing agency do that your team cannot do with ChatGPT?
Molly Sishton
AI Marketing
Oct 20, 2026
An AI content marketing agency helping your expertise reach further.
Create useful content. Keep your voice. Make every piece count. Combine your expertise with our content strategy, SEO knowledge and AI capabilities to reach more of the people you want to work with.
Build authority. Give customers something worth reading.
Publishing more only helps when your content gives people a reason to pay attention. Our AI content marketing services combine your knowledge with audience research, creative thinking and SEO. We use AI to make the process more efficient, then apply the expertise needed to create accurate, distinctive content that supports a buying decision.
Research and content audit
Find the questions your buyers ask and the gaps your competitors leave. We review your existing content, search demand and subject expertise to identify what will be most useful.
Content strategy and production
Build a purposeful content programme around your commercial priorities. AI supports research and production, while experienced marketers shape the angle, check the facts and make the final editorial decisions.
Content enrichment and SEO
Make existing content clearer, more complete and easier to navigate. We improve structure, answers, internal links and supporting evidence to help people and search platforms understand your expertise.
Repurposing and distribution
Get more from the expertise you already have. Turn interviews, reports and core articles into useful content for other channels, with each piece adapted to its audience and purpose.
Find your next marketing opportunity
Let’s talk about your businessTrusted by industry leaders
Make your expertise work harder
We have worked with AI since 2021 and built Sighted, our own enrichment and visibility technology. Over 90% of the content we create for clients gets cited by AI. Our focus is content that earns attention, answers real questions and gives your next customer confidence in your business.
The benefits
Reach buyers researching the problems you solve.
Build a connected body of content around your expertise.
Keep your brand voice and subject knowledge at the centre.
Give your team more capacity with AI-supported production.
Refresh and repurpose useful content instead of starting again.
Measure relevant traffic, AI citations, enquiries and conversions.
Case Study
Discover how we helped JayJays, a reputable manufacturer and seller of military clothing and equipment, amplify their online presence.
The process
We bring strategy, production and review into one programme. Every piece has a clear audience, purpose and next step, with subject expertise and human editorial review built into delivery.
Key Steps
- 1 | Introductions
- Understand your audience, offer, business priorities and brand voice.
- 2 | Audit
- Review existing content and performance to identify gaps and useful assets.
- 3 | Competitor analysis
- Research customer questions, competing content and search demand.
- 4 | Strategy
- Map topics into a connected content strategy, with a clear purpose for each piece.
- 5 | Calendar
- Agree briefs, priorities, subject expert input and a realistic production calendar.
- 6 | Implementation
- Create, fact-check and refine the content before publication.
- 7 | Reporting
- Review search performance, AI visibility and commercial outcomes, then improve the programme.
Insights
Molly Sishton
AI Marketing
Oct 20, 2026
Digital Marketing Services
AI Marketing Consultancy
Make your time, team and budget go further. Get a clear marketing strategy, practical AI opportunities and a realistic plan to turn your priorities into progress.
AI Content Marketing
Make your expertise reach further. Combine audience insight, SEO and AI-supported production with expert editing to create useful content that keeps your voice.
Copywriting Services
Give customers a reason to choose you. Clear website and campaign copy that explains your value, answers objections and guides people towards the next step.
SEO Consultancy
Get found by the customers you want. Strengthen your website with technical SEO, relevant content and practical improvements shaped around your business goals.
Social Media
Socials that make sense for you. Get discovered, build trust and develop a community, with our expert social media services.
AI SEO & Search Visibility
Help your next customer discover and choose you. Build visibility across Google and AI answers with expert SEO, useful content and our own enrichment technology.
Content built to earn visibility
For Serviceware, a structured IT Financial Management content programme helped increase organic clicks by 127% and impressions by 56% between April and August 2026. Eight of 11 topic clusters held a number-one ranking, and ITFM content received 5,806 Microsoft Copilot citations in the reported dataset.
See the Serviceware SEO and AI visibility case study.
Will AI content still sound like us?
We build your tone of voice, examples and subject expertise into the brief. Experienced editors review the finished work for accuracy, originality and consistency with your brand.
How do you get the expertise out of our team?
We can work from interviews, existing materials and focused input from your subject experts. You contribute the knowledge; we turn it into clear, useful content.
How much content do we need?
That depends on your audience, existing coverage and commercial priorities. We recommend a realistic programme based on relevant demand and quality, rather than a fixed volume for its own sake.
Can you improve our existing content?
Yes. We assess where updating, enriching or consolidating existing pages is likely to be more useful than publishing something new.
How do you measure content performance?
We agree measures around your goals, including relevant search visibility, engaged visits, AI citations, enquiries and conversions. Citations are a visibility signal, not a substitute for business results.