Wingwalker, an emerging ecommerce brand under the successful child's clothing company 'Character.com', sought a distinctive brand voice.
Wingwalker, an emerging ecommerce brand under the successful child's clothing company 'Character.com', sought a distinctive brand voice. They wanted their communication to reflect their core values, embody the brand's unique personality, and maximise conversions.
Consistent brand voice
Wingwalker needed a consistent and recognisable brand voice across all customer interactions and marketing platforms.
Optimise customer experience
They wanted to enrich the customer experience through a tone of voice that resonates with their target audience, fostering a stronger emotional connection.
Website copy that converts
They wanted to leverage the power of compelling copy to inspire potential customers to take action.
What we did
Tone of voice workshop
We engaged key stakeholders in a collaborative workshop, delving into the nuances of Wingwalker's brand personality, traits, behaviours, and competitor analysis. We investigated how to differentiate Wingwalker from the rest of the industry and provided tangible examples of how the brand's tone of voice should adapt throughout the customer journey.
Tone of voice guidelines
Based on our workshop insights, we crafted a comprehensive set of Tone of Voice Guidelines. This tool serves as a roadmap for the Wingwalker team, enabling them to convey the brand's essence consistently in marketing materials, promotional emails, customer service interactions, and more.
The implementation of our strategies led to a transformative impact on the Wingwalker brand.
- Unified Brand Identity
- Enhanced Customer Experience
- Boosted Conversions
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Increase in organic traffic