Accountancy Cloud needed a sustainable way to grow quality traffic and become known as the go-to financial partner for startups.
With no pre-existing marketing function, the founders of Accountancy Cloud needed in-depth strategic support to help them achieve their ambitious goals.
They needed to move away from a scattered, reactive approach to marketing and have all activity and campaigns planned in line with their KPIs. They also needed a way to nurture leads and track conversions to monitor ROI.
Enhance brand visibility
They wanted to drive awareness for the brand and get more visibility amongst their target audience, startups
Increase website traffic & leads
They wanted to increase their website traffic and take up space within the startup market. They were coasting at 4,000 monthly visits.
Establish thought leadership
They wanted to become known and trusted as the go-to financial partner for startups. It was vital for them to share their unique expertise.
Nurture leads & improve automation
They wanted an automated and tracked process for nurturing leads as they came through the website and marketing activity.
What we did
Working in partnership with the leadership team, we developed a marketing strategy in line with the company goals that focused on the strengths and weaknesses, as well as addressed the external opportunities and threats.
We mapped out and implemented an ongoing marketing plan that incorporated social, content, paid media, SEO and much more. To improve lead nurturing, we also designed and set up workflows to warm up leads ready for the sales team to close.
Digital marketing audit
We reviewed the website and all existing marketing activity to identify any issues, content gaps and pinpoint what had worked well to date. We looked at the market as a whole to find the biggest opportunities to target startups.
Digital marketing strategy
We identified an opportunity within the startup space to over 500,000 annual visits to the website from Google Organic Search, alone. This combined with a consistent Social Media and partnerships plan was packaged into the concept of ‘School of Startups’
We worked with Accountancy Cloud, their startup clients and other founders of exciting businesses to create exciting, experience-led content on campaigns that consisted of webinars, video content, podcasts, blogs and interviews.
We utilised Social Media to amplify the reach of all content being produced, finding unique ways to share them in different formats. We also used Social Media to drive client relations by shouting out their successes.
To start capturing larger amounts of website traffic in the startup space we implemented an SEO plan that aimed to answer and each question founders may have at different stages of their business. We built links from large startup related media outlets to improve the page authority of the blog posts and demonstrate thought leadership..
We set Accountancy Cloud up on the CRM HubSpot and created a series of nurturing email workflows to help the sales team to close more leads. We also set up reports to track where the leads originated from to monitor ROI.
Increase in organic traffic
Increase in reach
Increase in engagement
Read about how we helped fintech company, Accountancy Cloud, move away from a scattered, reactive approach to marketing and have all activity and campaigns planned in line with their KPIs.
Increase in organic traffic