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Solar Medical

Solar Medical wanted a way to drive organic traffic to their website and increase D2C sales.

The Goal

Solar Medical was thriving with b2b healthcare sales, many of which were taken over the phone or via email. They were confident there was an opportunity online to drive sales directly to consumers but were unsure where to start and lacked the knowledge of how to truly grow their search presence.

Improved visibility on Google

They wanted to see their products ranking for search terms relating to their healthcare products.

Content & SEO guidance

They wanted support improving their technical SEO and on-page content.

What we did

We undertook extensive market and competitor research to find the best keyword opportunities and created a strategy and guidance to support Solar Medical.

Technical audit

We reviewed the website from a technical perspective and identified missing meta data, unnecessary redirects, poor URL structure, missing internal links, orphan pages, 404 errors, and suboptimal content hierarchy

SEO review

We audited their existing content and conducted keyword research to identify the biggest opportunities to drive website traffic to their product and category pages. We found opportunities with the potential to bring in over 7,000,000 annual visitors.

SEO strategy

We provided a breakdown of all SEO activity needed to improve website traffic that the team could action internally. We also worked closely with Solar Medical on writing SEO content around their core products.


We created a bespoke tracking system for Solar Medical that monitors their ranking and traffic changes in real-time. This helped them to see progression and identify areas for improvement.

The results

The SEO audit identified the following areas of opportunity.


increase in annual traffic

£16 Million

worth of additional annual revenue

Case Study

Accountancy cloud logo

Read about how we helped fintech company, Accountancy Cloud, move away from a scattered, reactive approach to marketing and have all activity and campaigns planned in line with their KPIs.


Increase in organic traffic

View case study Accountancy Cloud

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