Solar Medical wanted a way to drive organic traffic to their website and increase D2C sales.
Solar Medical was thriving with b2b healthcare sales, many of which were taken over the phone or via email. They were confident there was an opportunity online to drive sales directly to consumers but were unsure where to start and lacked the knowledge of how to truly grow their search presence.
Improved visibility on Google
They wanted to see their products ranking for search terms relating to their healthcare products.
Content & SEO guidance
They wanted support improving their technical SEO and on-page content.
What we did
We undertook extensive market and competitor research to find the best keyword opportunities and created a strategy and guidance to support Solar Medical.
We reviewed the website from a technical perspective and identified missing meta data, unnecessary redirects, poor URL structure, missing internal links, orphan pages, 404 errors, and suboptimal content hierarchy
We audited their existing content and conducted keyword research to identify the biggest opportunities to drive website traffic to their product and category pages. We found opportunities with the potential to bring in over 7,000,000 annual visitors.
We provided a breakdown of all SEO activity needed to improve website traffic that the team could action internally. We also worked closely with Solar Medical on writing SEO content around their core products.
We created a bespoke tracking system for Solar Medical that monitors their ranking and traffic changes in real-time. This helped them to see progression and identify areas for improvement.
increase in annual traffic
worth of additional annual revenue
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Increase in organic traffic