Skip to main content


Affinity wanted to increase their search visibility surrounding Fire Engineering Jobs and their core services.

The Goal

Following a recent website redevelopment, Affinity Fire wanted to increase their search visibility and website traffic around their core services, as well as reach those looking for careers in fire safety.

Increase website traffic

They wanted to see increased website traffic to their career and service pages.

Guidance on whether to use Google Ads or SEO

They were unsure whether they should be investing in SEO or Google Ads to drive the traffic.

What we did

We undertook an audit around all keywords relating to Affinity Fire’s core services and career pages. We then used industry-leading software to identify the associated costs of running ads in comparison to investing in SEO.

Keyword research

We audited their existing content and conducted keyword research to identify the biggest opportunities to drive website traffic to their service and career pages. We found opportunities with the potential to bring in over 200,000 annual visitors.

Google Ads vs SEO

We provided a breakdown of the costs associated with running Google Ads as well as the anticipated results in comparison to monthly SEO. We recommended that Affinity Fire use Google Ads to target keywords in the short term, while working on SEO to improve organic rankings and reduce costs in the long-term.

The results

The keyword research found:


keyword opportunities


high intent annual searches


potential annual visits from SEO


potential annual visits from Google Ads

Case Study

Accountancy cloud logo

Read about how we helped fintech company, Accountancy Cloud, move away from a scattered, reactive approach to marketing and have all activity and campaigns planned in line with their KPIs.


Increase in organic traffic

View case study Accountancy Cloud

Discover how we can help unlock your online potential

Contact us