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Case Studies

Life Sciences Hub Wales

Life Sciences Hub Wales plays a central role in advancing healthcare innovation across Wales, connecting partners across government, academia, and industry. With a busy calendar of events and sector-shaping initiatives, they needed content that not only informed but positioned them as a go-to source for insight, progress and partnership.

The Goal

To strengthen Life Sciences Hub Wales’ presence on LinkedIn, amplify their key messages, and engage a specialist audience with content that reflected their leadership across digital health and life sciences.

The Approach

We designed a content strategy that matched the pace and ambition of the organisation,  ensuring every post added value, sparked conversation, and reinforced their position as a leader in the sector.

  • Developed content pillars that aligned with priority topics, including digital health, innovation, and event participation

  • Crafted LinkedIn posts tailored to their audience, with strong calls to action and messaging aligned to brand tone

  • Built a calendar around key events, enabling timely and impactful amplification before, during and after

  • Adapted formats to suit content type, mixing milestone highlights, trend commentary and thought leadership

The Process

This three-month collaboration was designed to slot seamlessly into the team’s workflow, while bringing fresh creative energy to their content.

  • Held a discovery session to align content with comms priorities and internal goals

  • Delivered a rolling content plan, designed around upcoming events and key announcements

  • Collaborated closely on approvals and edits to ensure everything was on-brand and timely

  • Provided performance insights to inform future posts and refine direction

The Results

The approach, resulted in stronger performance across the board; from audience growth to content interaction. We saw significant uplift in clicks and reactions across event-driven posts, and stronger engagement with milestone announcements and sector updates.

65.7%

increase in followers (double LinkedIn’s average growth rate)

4.01%

increase in LinkedIn followers (double LinkedIn’s average growth rate)

Key Takeaways

By focusing on clarity, consistency and credibility, we helped Life Sciences Hub Wales connect more meaningfully with their LinkedIn audience. Content that centred around events and achievements consistently outperformed, while clear messaging and timely posting helped build trust and visibility. With the right rhythm and structure in place, the brand was able to maintain a strong and strategic presence, even during busy periods.