Cognisess
Cognisess specialises in cognitive and emotional assessment tools, offering powerful solutions designed to help HR teams make more informed, human-centred decisions. But while the product was technically impressive, the brand’s messaging wasn’t landing with its audience. They needed help turning complexity into clarity and a plan that would resonate with senior HR professionals.
The Goal
To simplify how Cognisess communicated its offering, making their value immediately clear to decision-makers in HR, and creating campaigns that drove both engagement and credibility across LinkedIn and email.
The Approach
We set out to reposition Cognisess with a campaign that didn’t just explain what the product did; it showed its value in action. That meant finding a balance between expertise and empathy, using content that felt human, helpful and highly relevant to the people it was speaking to.
- We combined detailed PDF posts for deep-dive insights with quick-hit single image graphics designed for attention and recall
- We brought the people behind the product to the forefront, incorporating real faces, real voices, and collaborative content to build trust
- We crafted captions with sharp hooks, clear value, and a tone that made the tech feel accessible, not overwhelming
- We supported this with a targeted email campaign designed to keep the brand top of mind and drive traffic to key resources
The Process
The campaign was built in close collaboration with the Cognisess team. We made sure every piece of content served a purpose, and aligned with the company’s wider commercial goals.
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We agreed on a clear campaign focus tied to a specific product area
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We mapped out a timeline that worked for internal stakeholders and launch dates
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We built a flexible visual pitch to show how the brand could show up differently and more impactfully on LinkedIn
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We finalised a full calendar of social and email content, ready to roll out
The Results
405.6%
increase in engagement, with 1,896 total interactions and 1,519 clicks
128.2%
increase in impressions
92
new LinkedIn followers
55%
email open rate, and 14% click-through rate
The Takeaways
Success came from focusing on people, not just product. Content that featured real faces, collaborative moments, and clearly framed value outperformed everything else. Combining short-form, high-attention posts with longer, in-depth formats allowed us to meet different audience needs without losing clarity. For a product as sophisticated as Cognisess, the key was making it feel not only credible, but human.