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Case Studies

Cardiff University - Journal of Ammonia Energy

Cardiff University launched the Journal of Ammonia Energy in collaboration with global researchers, aiming to spotlight cutting-edge developments in this rapidly emerging energy field. With plans to build an international society around the journal, the team needed a clear strategy to establish their presence, articulate their value, and engage early advocates.

The Goal

To provide the journal team with a practical, insight-led marketing strategy, one that would help position the journal for long-term visibility, stakeholder engagement, and future growth.

The Approach

We worked closely with the team to shape a tailored plan that aligned with their ambition — while staying grounded in achievable, next-step actions.

  • Held a discovery session to clarify the journal’s objectives, audiences, and key messages

  • Identified core audience segments, from academic researchers to industry leaders

  • Defined the journal’s unique value and market positioning

  • Developed a detailed marketing exposure plan to guide communications, SEO, and community-building efforts

The Process

This was a strategic engagement designed to equip the internal team with the tools and clarity they needed to move forward with confidence.

  • Delivered a full stakeholder engagement strategy to build early buy-in

  • Provided ideas for promoting R&D breakthroughs and conference activity

  • Created a roadmap for increasing visibility via digital channels and search

  • Offered training and templates to support future execution and internal upskilling

The Results

This project was focused on strategic groundwork rather than immediate metrics, but the outcome was a highly satisfied team with a clear path forward.

  • A complete Plan of Action tailored to the journal’s vision and resources

  • A practical, scalable marketing strategy designed to evolve alongside the journal

  • Renewed internal clarity on how to grow awareness and build community

The Key TakeAways

For an initiative this ambitious, early-stage clarity is everything. Our strategy helped Cardiff University define where the journal sat within a complex academic and energy landscape,  and how to reach the right people, in the right way, at the right time. With a roadmap in place and the right building blocks delivered, the team was set up to grow visibility with purpose and pace.